Blog

Jul 9, 2026

The Publisher Coalition: Why It's Time Publishers Had a Voice in Shaping the Future of Mobile Advertising

For years, publishers have been expected to follow rules they had little or no role in creating. From verification standards and invalid traffic (IVT) monitoring to ad quality frameworks and compliance requirements, many of the decisions that shape how publishers operate have traditionally been made elsewhere. The result is an ecosystem where publishers often carry the greatest responsibility, absorb the greatest risk, and yet have the smallest voice. That is the challenge the Publisher...